Subject: Re: CallX1 Website Copy Direction
Hey guys,
I don't think we need to include everything and the kitchen sink in the website copy. Simple, strong messaging that gets our target audience through the front door is the first step. If we want to overwhelm and impress them once they're in the door, then that's a better tactic.
Rather than trying to appear larger than we are whilst simultaneously claiming to be boutique, let's own our size and make it our advantage. The website should focus on what we actually do well - fast deployment, personal attention, and proven results in specific sectors - rather than listing every industry we might theoretically serve.
Better to be authentic about our capabilities and let prospects see the value in working with a focused, agile partner.
Let me know your thoughts.
Cheers,
[Your name]
